Case | HBS Case Collection | December 2013

Grupo Beta San Miguel

by David E. Bell and Natalie Kindred


In November 2013, Dr. Jose Pinto, head of Grupo Beta San Miguel (BSM), Mexico's largest private sugar producer, is weighing the future prospects of the Mexican sugar industry as he considers whether BSM should bid on one of the state-owned sugar mills slated for auction. His decision will be informed by dynamics in the North American sugar market—NAFTA affords Mexico unique duty-free access to the U.S.—as well as the world sugar market and other major sugar-producing countries, especially Brazil.

Keywords: Mexico; Jose Pinto; Beta San Miguel; Polycrom; sugar; world sugar trade; NAFTA; Strategy; Trade; Futures and Commodity Futures; Agribusiness; Price; Agriculture and Agribusiness Industry; Food and Beverage Industry; Mexico; United States; North America;


Bell, David E., and Natalie Kindred. "Grupo Beta San Miguel." Harvard Business School Case 514-005, December 2013.