Supplement | HBS Case Collection | December 2013 (Revised February 2014)

Reinventing Brainlab (B)

by Regina E. Herzlinger and Karol Misztal


The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.

Keywords: Strategy; Hardware; Software; Medical Specialties; Information Technology Industry; Health Industry; Germany;


Herzlinger, Regina E., and Karol Misztal. "Reinventing Brainlab (B)." Harvard Business School Supplement 314-054, December 2013. (Revised February 2014.)