Teaching Note | HBS Case Collection | December 2013

Coffee Wars in India: Café Coffee Day Takes On the Global Brands

by David B. Yoffie

Keywords: coffee; Competition; Brands and Branding; Food and Beverage Industry; India;

Citation:

Yoffie, David B. "Coffee Wars in India: Café Coffee Day Takes On the Global Brands." Harvard Business School Teaching Note 714-449, December 2013.