Case | HBS Case Collection | December 2013 (Revised January 2015)

Barbara Krakow Gallery

by Jose Alvarez and Nyssa Liebermann


The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope of the gallery will be brought into question when Barbara Krakow, its founder, retires and hands it over to her associate, Andrew Witkin.

Keywords: Barbara Krakow Gallery; art gallery; art market; art world; artist; auction house; primary art market; secondary art market; exhibition; contemporary art; art collector; art dealer; art fair; no haggle pricing; extended sales cycle; Christie's; Sotheby's; online art seller; Barbara Krakow; Andrew Witkin; catalogue raisonne; Arts; Small Business; Business Model; Transition; Customer Relationship Management; Fine Arts Industry; Boston;


Alvarez, Jose, and Nyssa Liebermann. "Barbara Krakow Gallery." Harvard Business School Case 514-033, December 2013. (Revised January 2015.)