Case | HBS Case Collection | February 2014 (Revised June 2015)

Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society

by Christopher Marquis, Zoe Yang and Juelin Yin

Abstract

As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant questions about how to tailor a program designed to capture the attention of a unique demographic within China to new cultural contexts.

Keywords: China; globalization; entertainment; media; TV; Media; Television Entertainment; Media and Broadcasting Industry; China;

Citation:

Marquis, Christopher, Zoe Yang, and Juelin Yin. "Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society." Harvard Business School Case 414-056, February 2014. (Revised June 2015.)