Case | HBS Case Collection | February 2014

Fei Cheng Wu Rao

by Christopher Marquis, Zoe Yang and Juelin Yin


As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant questions about how to tailor a program designed to capture the attention of a unique demographic within China to new cultural contexts.

Keywords: China; globalization; entertainment; media; TV; Media; Television Entertainment; Media and Broadcasting Industry; China;


Marquis, Christopher, Zoe Yang, and Juelin Yin. "Fei Cheng Wu Rao." Harvard Business School Case 414-056, February 2014.