Case | HBS Case Collection | October 2013 (Revised December 2013)

Intuit QuickBooks: From Product to Platform

by Andrei Hagiu and Elizabeth J. Altman


This case focuses on the challenges and opportunities faced by a successful incumbent organization attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to create durable competitive advantage. Strategic questions include the extent to which the organization should invest in platform initiatives, the appropriate resource allocation among various product and platform offerings, and the most beneficial business model for each of a few candidate multi-sided platform initiatives.

Keywords: Business Model; Organizational Change and Adaptation; Market Platforms; Competitive Advantage; Network Effects; Consumer Products Industry;


Hagiu, Andrei, and Elizabeth J. Altman. "Intuit QuickBooks: From Product to Platform." Harvard Business School Case 714-433, October 2013. (Revised December 2013.)