Blog Post | Harvard Business Review Blogs | March 13, 2013

Let's Be Realistic About Measuring Impact

by Alnoor Ebrahim

Abstract

"Measure impact" has become a mantra for creating social change. Claims about making a difference are no longer sufficient; evidence of how much difference you're making is now required. We should applaud this trend, because results are sometimes ambiguous and claims often go unsubstantiated. But does it really make sense for all mission-driven organizations to measure their long-term impact on society?

Keywords: Corporate Social Responsibility and Impact; Social Entrepreneurship; Performance Evaluation;

Citation:

Ebrahim, Alnoor. "Let's Be Realistic About Measuring Impact." Harvard Business Review Blogs (March 13, 2013). http://blogs.hbr.org/hbsfaculty/2013/03/lets-be-realistic-about-measur.html.