| Harvard Business Review Blogs
March 13, 2013
Let's Be Realistic About Measuring Impact
"Measure impact" has become a mantra for creating social change. Claims about making a difference are no longer sufficient; evidence of how much difference you're making is now required. We should applaud this trend, because results are sometimes ambiguous and claims often go unsubstantiated. But does it really make sense for all mission-driven organizations to measure their long-term impact on society?
Keywords: Corporate Social Responsibility and Impact;