Case | HBS Case Collection | September 2013

Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

by Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins


In July 2012, retired United States Army Major General Gale Pollock created Elevivo, a venture that worked on developing a comprehensive disease management software system to support the growing number of visually impaired individuals by providing them with tailored information for how to create and sustain a high quality of life despite vision loss. As a first time entrepreneur, Pollock was continuously frustrated with the slow pace of process. She also faced a number of challenges, including personal setbacks, financing concerns, large institutional deficiencies within the existing medical infrastructure, and a need to shift her business model. Pollock had an unwavering commitment to the development and adoption of the system.

Keywords: United States; health care; health care education; Insurance; insurance companies; disease management; information technology; technology; military; entrepreneurship; leadership; leadership skills; Health; Health Care and Treatment; Education; Insurance; Information Technology; Technology; Entrepreneurship; Leadership; Information Technology Industry; Health Industry; United States;


Kanter, Rosabeth Moss, Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired." Harvard Business School Case 314-029, September 2013.