Case | HBS Case Collection | September 2013

Advanced Leadership Pathways: Laurent Adamowicz and Bon’App

by Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

Abstract

Since 2010, Laurent Adamowicz evolved his concept for a mechanism that acted as a "nutritionist in your pocket" into Bon'App, a fully formed nutrition database and nutritional educational platform. After multiple iterations of the app design and revenue model, Bon'App began to see encouraging results with an increased user base and usage. Adamowicz's venture was accepted into a prominent Boston-based accelerator, attracted outside capital, added team members and attracted its first paying corporate client. Despite the progress made Adamowicz knew that his start-up remained in a fragile state. He wondered if he would be able to maintain the flexibility needed to capitalize on new opportunities while staying true to his mission to create a new standard for nutritional information.

Keywords: management; nutrition; Startup; Software; Nutrition; Business Startups; Information Technology Industry; Health Industry; Boston;

Citation:

Kanter, Rosabeth Moss, Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: Laurent Adamowicz and Bon’App ." Harvard Business School Case 314-028, September 2013.