Article | Journal of Product Innovation Management | July 1996

New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market

by S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan

Keywords: Product; Research and Development; Customers; Markets;

Citation:

Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market." Journal of Product Innovation Management 13, no. 4 (July 1996): 325–333.