Case | HBS Case Collection | August 2013 (Revised January 2014)

Tesla Motors

by Eric Van den Steen

Abstract

In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car — the model S — to rave reviews, had recently raised first-year production targets, and had started taking orders for its next car, the Model X. Tesla seemed to be on its way to defy the skeptics and become the first US company to enter the car industry with a mass-produced car since WWII and the first to successfully launch a fully electric car. Or was it not?

Keywords: competitive advantage; dynamics of strategy; Innovation Strategy; industry evolution; entry; vision; Auto Industry; Battery Industry;

Citation:

Van den Steen, Eric. "Tesla Motors." Harvard Business School Case 714-413, August 2013. (Revised January 2014.)