Article | Journal of Macromarketing | fall 1997

The Beginning of Mass Marketing in America: George Eastman and Photography as a Case Study

by R. S. Tedlow

Keywords: Marketing; United States;

Citation:

Tedlow, R. S. "The Beginning of Mass Marketing in America: George Eastman and Photography as a Case Study." Journal of Macromarketing 17, no. 2 (fall 1997).