Case | HBS Case Collection | May 1994

Laura Ashley (C): Rebuilding and Transforming a Global Brand

by Richard L. Nolan

Abstract

Over the course of two years a CEO executes a business transformation strategy and key decisions.

Keywords: Transition; Decisions; Performance Consistency; Performance Improvement; Business Strategy;

Citation:

Nolan, Richard L. "Laura Ashley (C): Rebuilding and Transforming a Global Brand." Harvard Business School Case 194-144, May 1994.