Case | HBS Case Collection | May 1994 (Revised May 1995)

Laura Ashley (B): Defining a Strategy

by Richard L. Nolan


A turnaround CEO engineers a business transformation and formulates short-term and long-term strategy after assessing the business situation.

Keywords: Organizational Change and Adaptation; Change Management; Management Teams; Business Strategy; Consumer Products Industry; Apparel and Accessories Industry;


Nolan, Richard L. "Laura Ashley (B): Defining a Strategy." Harvard Business School Case 194-143, May 1994. (Revised May 1995.)