Column | Network for Business Sustainability, Thought Leaders (blog) | July 8, 2013

Greening Is Not Enough: 4 Steps to Corporate Leadership on Climate Change

by Auden Schendler and Michael W. Toffel

Abstract

Environmental sustainability usually means greening operations and products, but that's not nearly enough to stop climate change. Corporate leadership on climate change also requires urging action by governments, trade associations, and suppliers — and marketing these efforts.

Keywords: Leadership; Weather and Climate Change; Environmental Sustainability;

Citation:

Schendler, Auden, and Michael W. Toffel. "Greening Is Not Enough: 4 Steps to Corporate Leadership on Climate Change." Network for Business Sustainability, Thought Leaders (blog) (July 8, 2013). (Reprinted in Greenbiz.com July 9, 2013.)