Supplement | HBS Case Collection | June 2013

Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Spreadsheet for Instructors (Brief Case)

by John Deighton and James T. Kindley

Citation:

Deighton, John, and James T. Kindley. "Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 913-571, June 2013.