Teaching Note | HBS Case Collection | June 2013

Olympic Rent-A-Car U.S.: Customer Loyalty Battles (Brief Case)

by John Deighton and James T. Kindley

Citation:

Deighton, John, and James T. Kindley. "Olympic Rent-A-Car U.S.: Customer Loyalty Battles (Brief Case)." Harvard Business School Teaching Note 913-569, June 2013.