Article | Simmons Magazine, SOM Edition

Marketing in the Age of Web 2.0

by Jill Avery


Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic.

Keywords: marketing; digital marketing; social media; brands and branding; internet; Brands and Branding; Marketing; Marketing Communications; Internet; Consumer Products Industry; Technology Industry;


Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.