Article | Journal of Business | July 1994
by R. Lal and C. Matutes
Keywords: Price; Strategy; Advertising;
Citation:
Lal, R., and C. Matutes. "Retail Pricing and Advertising Strategies." Journal of Business (July 1994).
View Profile »View Publications »
Teaching Plan | HBS Case Collection | 2013
Fonterra (TP)
David E. Bell, Mary Shelman and Annelena Lobb
Article | Management Science | April, 2013
Overcoming Resistance to Organizational Change: Strong Ties and Affective Cooptation
Julie Battilana and Tiziana Casciaro
Case | HBS Case Collection | 2013 (Revised from original 2012 version)
Preem (A)
Bo Becker, Annelena Lobb and Aldo Sesia
Keywords: Insolvency and Bankruptcy; Financial Liquidity; Restructuring; Courts and Trials; Negotiation; Bonds; Mining Industry; Energy Industry; Europe;