Supplement | HBS Case Collection | June 2013

Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes

by Krishna G. Palepu

Abstract

Video Supplement to the case, "Novozymes: Cracking the Emerging Markets Code."

Keywords: emerging markets; strategy; business to business marketing; Emerging Markets; Strategy; Chemical Industry; Industrial Products Industry; China; Denmark;

Citation:

Palepu, Krishna G. "Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes." Harvard Business School Video Supplement 113-703, June 2013.