Case | HBS Case Collection | June 2013 (Revised August 2013) Growing a Filipino E-Commerce Company

by William R. Kerr and Henry Motte-Munoz


AVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA should go next and answer some complicated personal questions. The case considers issues related to e-commerce platforms, diaspora-based international exchanges, business location choice, and global entrepreneurship broadly.

Keywords: Market Platforms; Business Growth and Maturation; Internet; Entrepreneurship; Growth and Development Strategy; Fashion Industry; Retail Industry; Philippines;


Kerr, William R., and Henry Motte-Munoz. " Growing a Filipino E-Commerce Company." Harvard Business School Case 813-188, June 2013. (Revised August 2013.)