| HBS Case Collection
(Revised August 2013)
AVA.ph: Growing a Filipino E-Commerce Company
AVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA should go next and answer some complicated personal questions. The case considers issues related to e-commerce platforms, diaspora-based international exchanges, business location choice, and global entrepreneurship broadly.
Keywords: Market Platforms;
Business Growth and Maturation;
Growth and Development Strategy;