Supplement | HBS Case Collection | May 2013

Launching Krispy Natural: Cracking the Product Management Code, Spreadsheet for Instructors (Brief Case)

by Frank V. Cespedes and Heather Beckham

Citation:

Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 913-577, May 2013.