Article | JMR, Journal of Marketing Research | May 1995

Contractual Arrangements in Franchising: An Empirical Investigation

by D. Agrawal and R. Lal

Keywords: Contracts; Agreements and Arrangements;

Citation:

Agrawal, D., and R. Lal. "Contractual Arrangements in Franchising: An Empirical Investigation." JMR, Journal of Marketing Research 32, no. 2 (May 1995).