Case | HBS Case Collection | June 2013

Jamba Juice (A)

by J. Bruce Harreld and Christian Karega


James White, the new CEO of Jamba Juice, has successfully averted bankruptcy and must now decide the future path for Jamba Juice, the leader in the smoothie and fresh bar industry. This two-part case presents the various strategic options White is considering. It then asks participants to determine the best strategic path and how this path should be specifically implemented. The follow-on B case describes what White actually did and presents the results.

Keywords: beverage industry; strategy execution; turnarounds; leadership; Consumer marketing; Franchising; Food retail franchising; Strategy; Leadership; Food and Beverage Industry; United States;


Harreld, J. Bruce, and Christian Karega. "Jamba Juice (A)." Harvard Business School Case 713-536, June 2013.