Article | Marketing Science | winter 1996

Forward Buying, Merchandising and Manufacturer Trade Deals: A Model

by R. Lal, J. D. Little and J. M. Villas-Boas

Keywords: Trade;

Citation:

Lal, R., J. D. Little, and J. M. Villas-Boas. "Forward Buying, Merchandising and Manufacturer Trade Deals: A Model." Marketing Science (winter 1996).