Publications
Publications
- winter 1996
- Marketing Science
Forward Buying, Merchandising and Manufacturer Trade Deals: A Model
By: R. Lal, J. D. Little and J. M. Villas-Boas
Keywords
Citation
Lal, R., J. D. Little, and J. M. Villas-Boas. "Forward Buying, Merchandising and Manufacturer Trade Deals: A Model." Marketing Science (winter 1996).