Article | Marketing Science | winter 1996
by R. Lal, J. D. Little and J. M. Villas-Boas
Keywords: Trade;
Citation:
Lal, R., J. D. Little, and J. M. Villas-Boas. "Forward Buying, Merchandising and Manufacturer Trade Deals: A Model." Marketing Science (winter 1996).
View Profile »View Publications »
Teaching Plan | HBS Case Collection | 2013
China Novartis Institute for Biomedical Research: Building a Sustainable, Globally Integrated Research Enterprise
Vicki Sato and Annelena Lobb
Keywords: life sciences; Biomedical Research; Global Strategy; Pharmaceutical Industry; China;
Fonterra (TP)
David E. Bell, Mary Shelman and Annelena Lobb
Article | Management Science | April, 2013
Overcoming Resistance to Organizational Change: Strong Ties and Affective Cooptation
Julie Battilana and Tiziana Casciaro