Article | Marketing Science | spring 1996
by R. Lal and C. Narasimhan
Keywords: Advertising;
Citation:
Lal, R., and C. Narasimhan. "The Effect of Manufacturer Advertising on Retail and Wholesale Margins." Marketing Science (spring 1996).
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Teaching Plan | HBS Case Collection | 2013
China Novartis Institute for Biomedical Research: Building a Sustainable, Globally Integrated Research Enterprise
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Keywords: life sciences; Biomedical Research; Global Strategy; Pharmaceutical Industry; China;
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