Publications
Publications
- May 2013
- HBS Case Collection
Qantas Luxury: Grounded Flights, First-Class Pajamas and Twitter Hashtags (A)
By: Amy J.C. Cuddy, Cassandra L. Govan, David T. Neal and Anna M. Coster
Keywords
Air Transportation; Social Media; Labor Relations; Brand Management; Air Transportation Industry; Australia
Citation
Cuddy, Amy J.C., Cassandra L. Govan, David T. Neal, and Anna M. Coster. "Qantas Luxury: Grounded Flights, First-Class Pajamas and Twitter Hashtags (A)." Harvard Business School Case 913-007, May 2013.