Case | HBS Case Collection | May 2013

Qantas Luxury: Grounded Flights, First-Class Pajamas and Twitter Hashtags (A)

by Amy J.C. Cuddy, Cassandra L. Govan, David T. Neal and Anna M. Coster

Keywords: air transportation; social media; Labor relations; brand management; Air Transportation Industry; Australia;

Citation:

Cuddy, Amy J.C., Cassandra L. Govan, David T. Neal, and Anna M. Coster. "Qantas Luxury: Grounded Flights, First-Class Pajamas and Twitter Hashtags (A)." Harvard Business School Case 913-007, May 2013.