| HBS Case Collection
Gap, Inc., 2012
Between 2000 and 2012, Gap, Inc. (Gap) ceded its world leadership position in specialty fashion retailing to Inditex of Spain and H&M of Sweden. These two companies, each less than a quarter of Gap's size in 2000, were now setting the pace in the global mass fashion market, and Gap appeared to be falling ever further behind. In the intervening twelve years, three CEOs had struggled to turn around the fading brand. While several temporary profit boosts appeared to herald a recovery, a sustained rally remained elusive. However, a signficant sales lift in 2012 appeared to herald a recovery. After 12 years of poor performance, had Glenn Murphy finally discovered the answers to Gap's problems?
Multinational Firms and Management;
Brands and Branding;
Apparel and Accessories Industry;
Wells, John R., and Galen Danskin. "Gap, Inc., 2012." Harvard Business School Case 713-511, May 2013.