| HBS Case Collection
Benetton Group S.p.A., 2012
On May 31, 2012, Benetton was officially delisted and taken private by Edizione, the Benetton family's holding company. At $2.6 billion, Benetton's sales in 2011 were virtually the same as they were in 2000, but Inditex from Spain, Hennes & Mauritz (H&M) from Sweden and Fast Retailing from Japan had all grown several times larger over the same period. What happened to this global retail giant? With Benetton under private ownership, would Harvard Business School graduate Alessandro Benetton be able to make the changes required to return the company to its former strength?
Problems and Challenges;
Globalized Firms and Management;
Apparel and Accessories Industry;
Wells, John R., and Galen Danskin. "Benetton Group S.p.A., 2012." Harvard Business School Case 713-513, May 2013.