Case | HBS Case Collection | April 2013 (Revised November 2013)

Microsoft in Korea

by Jordan I. Siegel and Lynn Pyun

Abstract

Microsoft Korea sees a potential opportunity to dramatically improve its subsidiary's performance by actively recruiting and promoting female senior managers in South Korea. The question is to what extent multinationals can gain competitive advantage by actively hiring talented members from the so-called excluded group in a society. Related questions include which initiatives are most effective at implementing change in the organization.

Keywords: global strategy; global; strategy; international business; multinational management; human resource management; human resources; labor market; global human resource management; Microsoft; South Korea; Asia; East Asia; Human Resources; Strategy; Global Strategy; Computer Industry; South Korea; East Asia;

Citation:

Siegel, Jordan I., and Lynn Pyun. "Microsoft in Korea." Harvard Business School Case 713-522, April 2013. (Revised November 2013.)