Teaching Note | HBS Case Collection | April 2013 (Revised August 2013)

Amazon, Apple, Facebook and Google

by John Deighton and Leora Kornfeld

Keywords: Amazon; Apple; Facebook; google; digital marketing; online platforms; e-commerce; Marketing;

Citation:

Deighton, John, and Leora Kornfeld. "Amazon, Apple, Facebook and Google ." Harvard Business School Teaching Note 513-100, April 2013. (Revised August 2013.)