Case | HBS Case Collection | 1999
by Michael L. Tushman, Wendy Smith and Daniel Radov
After spending five years to develop a revolutionary product, the director of Ciba-Geigy's fungicide research department is handed an unfavorable market study. The case details the R&D process for the new product, including information on corporate partnerships, company structure, and departmental research procedures. The case ends with the R&D director faced with a decision about the best way of moving forward, if at all, with the product.
Keywords: Agribusiness; Plant-Based Agribusiness; Research and Development; Innovation and Invention; Innovation Strategy; Product Launch; Marketing Channels; Change Management; Product Development; Business Processes; Organizational Structure; Corporate Accountability; Agriculture and Agribusiness Industry; Pharmaceutical Industry;
Citation:
Tushman, Michael L., Wendy Smith, and Daniel Radov. "Agrochemicals at Ciba-Geigy AG (A)." Harvard Business School Case 400-022, December 1999.
Case | HBS Case Collection | 2000 (Revised from original 1999 version)
Agrochemicals at Ciba-Geigy AG (B)
Michael L. Tushman, Wendy Smith and Daniel Radov
Keywords: Change Management; Innovation Strategy; Innovation and Management; Leadership Development; Leadership Style; Research and Development; Marketing Strategy; Goods and Commodities; Product Development; Pharmaceutical Industry; Switzerland;
View Profile »View Publications »
Chapter | Oxford Bibliographies: Management | 2013
Technology and Innovation Management
Elizabeth J. Altman, Frank Nagle and Michael Tushman
Keywords: technology; technological change; innovation streams; organizational evolution; executive leadership; organizational architecture; Technology; Technological Innovation; Innovation and Management; Organizational Change and Adaptation; Leadership; Organizational Design;
Case | HBS Case Collection | 2013 (Revised from original 2009 version)
Ingrid Johnson and Nedbank Business Banking
Michael Tushman and David Kiron
Keywords: Banking Industry; South Africa;
Article | Journal of Organization Design | 2012
Open Innovation and Organization Design
Michael Tushman, Karim Lakhani and Hila Lifshitz-Assaf
Keywords: organization design; open innovation;