Teaching Note | HBS Case Collection | April 2013

New Resource Bank: In Pursuit of Green (TN)

by Christopher Marquis and Juan Almandoz


This case involves the founding and early life of a new bank enterprise in San Francisco with a commitment to the cause of sustainability. It illustrates the opportunities and challenges of banking on values and of specifying and making explicit the practical implications of such commitment.

Keywords: business and society; entrepreneurial management; growth strategy; leadership; social enterprise; Social Enterprise; Leadership; Corporate Social Responsibility and Impact; Entrepreneurship; Business and Community Relations; Growth and Development Strategy; Banking Industry; San Francisco;


Marquis, Christopher, and Juan Almandoz. "New Resource Bank: In Pursuit of Green (TN)." Harvard Business School Teaching Note 413-114, April 2013.