Teaching Note | HBS Case Collection | April 2013 (Revised October 2014)

J.C. Penney's 'Fair and Square' Pricing Strategy

by Elie Ofek and Jill Avery

Citation:

Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Teaching Note 513-099, April 2013. (Revised October 2014.)