Teaching Note | HBS Case Collection | April 2013

J.C. Penney's 'Fair and Square' Pricing Strategy (TN)

by Elie Ofek and Jill Avery

Citation:

Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy (TN)." Harvard Business School Teaching Note 513-099, April 2013.