Supplement | HBS Case Collection | May 2013

Studio Moderna—A Venture in Eastern Europe


This is the Spreadsheet Supplement for Studio Moderna—A Venture in Eastern Europe (HBS Case #808110). Includes Exhibit 3a, Exhibit 3b, Exhibit 5, and Exhibit 6.

Keywords: entrepreneurship; entrepreneurial management; entrepreneurial marketing; entrepreneurial organizations; international entrepreneurship; international expansion; Consumer marketing; consumer goods; innovation; leadership; organizational structure; advertising; internet; marketing; general management; Growth; organizational development; television; Entrepreneurship; Geographic Location; Globalization; Cross-Cultural and Cross-Border Issues; Online Advertising; Business Strategy; Marketing Channels; Media; Consumer Products Industry; Distribution Industry; Retail Industry; Slovenia; Slovakia; Croatia; Macedonia; Bulgaria; Serbia and Montenegro; Poland; Hungary; Bosnia and Hercegovina; Czech Republic; Lithuania; Albania; Romania; Central Asia;


Sharpe, Jim. "Studio Moderna—A Venture in Eastern Europe ." Harvard Business School Spreadsheet Supplement 813-707, May 2013.