| Harvard Business Review
A Staged Solution to the Catch-22
Companies looking to launch a two-sided platform—between, for example, credit card users and merchants, or search engine users and advertisers—must overcome the reluctance of one side to sign on until it's confident the other side will be well populated. It's a common business quandary, but Google and Charles Schwab both found a way around it.
Keywords: Risk and Uncertainty;