Publications
Publications
- March 2013 (Revised May 2014)
- HBS Case Collection
Unilever's New Recipe for Growth
By: Jordan Siegel, Christopher Poliquin and Barbara Zepp Larson
Abstract
This case looks at Unilever and its ongoing efforts at regional strategy and organizational change in Europe.
Keywords
Regional Strategy; Aggregation; Organizational Change; Global Strategy; Consumer Products Industry; Europe
Citation
Siegel, Jordan, Christopher Poliquin, and Barbara Zepp Larson. "Unilever's New Recipe for Growth." Harvard Business School Case 713-418, March 2013. (Revised May 2014.)