Case | HBS Case Collection | March 2013 (Revised May 2014)

Unilever's New Recipe for Growth

by Jordan Siegel, Christopher Poliquin and Barbara Zepp Larson

Abstract

This case looks at Unilever and its ongoing efforts at regional strategy and organizational change in Europe.

Keywords: regional strategy; aggregation; Organizational change; Global Strategy; Consumer Products Industry; Europe;

Citation:

Siegel, Jordan, Christopher Poliquin, and Barbara Zepp Larson. "Unilever's New Recipe for Growth ." Harvard Business School Case 713-418, March 2013. (Revised May 2014.)