Conference Presentation | 15 Dec 2012 - 16 Dec 2012

Drivers of Online Word of Mouth: Interactions Between Product, Social, and Temporal Effects

by Frank Nagle and Christoph Riedl

Citation:

Nagle, Frank, and Christoph Riedl. "Drivers of Online Word of Mouth: Interactions Between Product, Social, and Temporal Effects." Paper presented at the Workshop on Information Systems and Economics, Association of Information Systems, Orlando, FL, USA, December 15–16, 2012.