Supplement | HBS Case Collection | March 2013 (Revised April 2013)

Language and Globalization: 'Englishnization' at Rakuten: Results Are In! (B)

by Tsedal Neeley

Keywords: Technology Industry; Retail Industry; Japan;

Citation:

Neeley, Tsedal. "Language and Globalization: 'Englishnization' at Rakuten: Results Are In! (B)." Harvard Business School Supplement 413-090, March 2013. (Revised April 2013.)