Article | Harvard Business Review | March 2013

Do You Really Want to Be an eBay?

by Andrei Hagiu and Julian Wright


Most companies that serve as intermediaries between buyers and sellers face a fundamental strategy decision: Should they be resellers (like supermarkets), acquiring and then reselling products or services? Should they operate as multisided platforms (like eBay), connecting buyers and sellers without controlling or owning the offerings being sold? Or should they blend the two models?

Keywords: strategy; multi-sided platforms; business models; Strategy; Multi-Sided Platforms; Technology Platform;


Hagiu, Andrei, and Julian Wright. "Do You Really Want to Be an eBay?" Harvard Business Review 91, no. 3 (March 2013): 102–108.