Case | HBS Case Collection | February 2013 (Revised April 2013)

Monique Leroux: Leading Change at Desjardins

by Rosabeth Moss Kanter and Ai-Ling Jamila Malone

Abstract

Monique Leroux led a major transformation, overcoming resistance, at a large Canadian financial cooperative based in Quebec that competed with top Canadian banks. Leroux was elected in 2008 as Chairman, President, and CEO of Desjardins Group. In order to compete effectively in a demanding and changing financial services industry and survive the global financial crisis, Desjardins needed to integrate, consolidate, and determine how to preserve traditional values while preparing for the future and emerging as a less provincial financial group. In 2012 she reflected on the change efforts and the opportunities and challenges ahead.

Keywords: change management; change barriers; leadership; women and leadership; Cooperatives; transformation; social enterprise; financial firms; communication; Communication strategy; Change Management; Transformation; Communication; Financial Services Industry; Canada;

Citation:

Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "Monique Leroux: Leading Change at Desjardins." Harvard Business School Case 313-107, February 2013. (Revised April 2013.)