Teaching Note | HBS Case Collection | March 2013

Introducing iSnack 2.0: The New Vegemite (TN)

by Anat Keinan, Francis Farrelly and Michael Beverland

Citation:

Keinan, Anat, Francis Farrelly, and Michael Beverland. "Introducing iSnack 2.0: The New Vegemite (TN)." Harvard Business School Teaching Note 513-074, March 2013.