Article | Asia Business Insights | 2012

E-Commerce in Asia: Challenges and Opportunities

by Sunil Gupta and Tanya Bijlani


Asia is becoming increasingly attractive to businesses, especially to e-commerce firms that thrive on global and scalable business models. Yet, most global e-commerce players, with a few exceptions, have failed to achieve significant success in Asia. This article describes five major challenges that e-commerce firms face in emerging Asian markets.

Keywords: Asia;


Gupta, Sunil, and Tanya Bijlani. "E-Commerce in Asia: Challenges and Opportunities." Asia Business Insights (2012).