Article | New York Times | April 1, 2012

The Driver in Ford's Amazing Race

by Nancy F. Koehn


In "American Icon: Alan Mulally and the Fight to Save Ford Motor Company" (Crown Business: $26), Bryce G. Hoffman recounts the turnaround in careful, often gripping detail. Make no mistake, this is a story, not a structured analysis of Ford's transformation. Those looking for how-to lists will be disappointed. Instead, Mr. Hoffman offers Mr. Mulally's vision for saving — and permanently changing — a giant American company. The author explores how Mr. Mulally and his team executed this vision, and what this meant on the dynamic, risky stage of the auto industry.

Keywords: Business History; Transformation; Manufacturing Industry; Auto Industry; United States;


Koehn, Nancy F. "The Driver in Ford's Amazing Race." New York Times (April 1, 2012), BU7.