| HBS Case Collection
The Pritzker Architecture Prize: Building Value (A)
The case provides a history of the architectural profession and the Pritzker Prize and also describes the role of prizes in validating innovations and making them acceptable and valuable in creative industries. By providing their imprimatur, coveted Prizes with good reputations can especially influence the careers of entrepreneurs and new members of creative professions. The case describes the elements that constitute a reputed prize that can change the course of a field. It also asks the question of whether the prize itself may become an objective, rather than innovation, and spurs a discussion about innovation in creative fields. The B case presents the perspective of architects and architecture critics and members of the Pritzker jury and further elucidates the value of such prizes for entrepreneurs and innovators.