Guest Column | Wired.com | February 4, 2013

How Facebook Can Totally Undermine Apple and Google in the Platform Games

by Andrei Hagiu

Abstract

Today, Facebook seems like the juggernaut crushing everything in its path, most recently Twitter's Vine app and Yandex's social app. And in its last quarter, Facebook's mobile usage surpassed its web usage—for the first time ever. This is important because Facebook has now begun competing not just at the social network level, but also at the operating system level. And the company turns nine today, so it will have even more mobile influence by its 10th anniversary: just look at the rapid expansion of its App Center and SDK developer tools for iOS. This means we won't just have competing platforms, but platforms built on top of other platforms. And that, as you'll see, changes the game altogether.

Keywords: Technology Industry;

Citation:

Hagiu, Andrei. "How Facebook Can Totally Undermine Apple and Google in the Platform Games." Wired.com (February 4, 2013).