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• Case | HBS Case Collection | 2013

  Managing with Analytics at Procter & Gamble

  Thomas H. Davenport, Marco Iansiti, Alain Serels, Thomas H. Davenport, Marco Iansiti and Alain Serels

  Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to up-to-date data and advanced analytics. In addition, GBS has embedded analysts within the business units to work alongside leaders and managers in driving real-time information-based decision making. Equipped with the tools provided by GBS, Alan Torres, vice-president of North America Fabric Care, must finalize the forecast for P&G's laundry detergent sales. Results for the two months since introducing concentrated powder laundry detergent in select retailers saw a surprising jump in sales of over 10%, but would the trend continue as the concentrated detergents were introduced across North America?

  Keywords: analytics; Data Management; Forecasting; information technology; Shared Services; Procter ＆ Gamble; Laundry Detergent; Information Management; Forecasting and Prediction; Information Technology; Mathematical Methods; Consumer Products Industry; North America;

  Citation:

  Davenport, Thomas H., Marco Iansiti, and Alain Serels. "Managing with Analytics at Procter & Gamble." Harvard Business School Case 613-045, April 2013.

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• Case | HBS Case Collection | 2013

  Managing with Analytics at Procter & Gamble

  Thomas H. Davenport, Marco Iansiti, Alain Serels, Thomas H. Davenport, Marco Iansiti and Alain Serels

  Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to up-to-date data and advanced analytics. In addition, GBS has embedded analysts within the business units to work alongside leaders and managers in driving real-time information-based decision making. Equipped with the tools provided by GBS, Alan Torres, vice-president of North America Fabric Care, must finalize the forecast for P&G's laundry detergent sales. Results for the two months since introducing concentrated powder laundry detergent in select retailers saw a surprising jump in sales of over 10%, but would the trend continue as the concentrated detergents were introduced across North America?

  Keywords: analytics; Data Management; Forecasting; information technology; Shared Services; Procter ＆ Gamble; Laundry Detergent; Information Management; Forecasting and Prediction; Information Technology; Mathematical Methods; Consumer Products Industry; North America;

  Citation:

  Davenport, Thomas H., Marco Iansiti, and Alain Serels. "Managing with Analytics at Procter & Gamble." Harvard Business School Case 613-045, April 2013.

  CiteView Details

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• Supplement | HBS Case Collection | 2013

  Microsoft Server & Tools (B)

  Marco Iansiti, Alain Serels, Marco Iansiti and Alain Serels

  Supplement for case 613031. Update on progress of Microsoft's Server & Tools Business through July 2011. Satya Nadella and his team explore whether or not to support Linux on Windows Azure.

  Keywords: Technological Innovation; Disruptive Innovation; Information Technology; Information Technology Industry;

  Citation:

  Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools (B)." Harvard Business School Supplement 613-046, January 2013.

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