Editorial | Marketing Science | November–December 2012
by John A. Deighton, Ross Rizley and Susan Keane
Citation:
Deighton, John A., Ross Rizley, and Susan Keane. "Research Priorities of the Marketing Science Institute, 2012–2014." Marketing Science 31, no. 6 (November–December 2012): 873–877. (Editorial.)
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Issuer Quality and Corporate Bond Returns
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Amazon, Apple, Facebook and Google (TN)
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