Editorial | Marketing Science | November–December 2012

Research Priorities of the Marketing Science Institute, 2012–2014

by John A. Deighton, Ross Rizley and Susan Keane

Citation:

Deighton, John A., Ross Rizley, and Susan Keane. "Research Priorities of the Marketing Science Institute, 2012–2014." Marketing Science 31, no. 6 (November–December 2012): 873–877. (Editorial.)