More from the Author

• Case | HBS Case Collection | 2013 (Revised from original 2012 version)

  Monocle

  Eugene Soltes, Sara Hess, Eugene Soltes and Sara Hess

  Monocle, a magazine on global affairs, culture, and business, was founded by Tyler Brûlé to counter a perceived deterioration in the quality of print publications available at the newsstand. Monocle differentiates itself from other publications through its diverse international coverage and related newspaper, radio, and shop offerings. The case investigates the growth of Monocle and how the publication has developed its unique relationship with readers and advertisers.

  Keywords: media and publishing; monocle; tyler brule; Media; Journals and Magazines; Media and Broadcasting Industry; Publishing Industry;

  Citation:

  Soltes, Eugene, and Sara Hess. "Monocle." Harvard Business School Case 113-024, May 2013. (Revised from original July 2012 version.)

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• Case | HBS Case Collection | 2013 (Revised from original 2012 version)

  Monocle

  Eugene Soltes, Sara Hess, Eugene Soltes and Sara Hess

  Monocle, a magazine on global affairs, culture, and business, was founded by Tyler Brûlé to counter a perceived deterioration in the quality of print publications available at the newsstand. Monocle differentiates itself from other publications through its diverse international coverage and related newspaper, radio, and shop offerings. The case investigates the growth of Monocle and how the publication has developed its unique relationship with readers and advertisers.

  Keywords: media and publishing; monocle; tyler brule; Media; Journals and Magazines; Media and Broadcasting Industry; Publishing Industry;

  Citation:

  Soltes, Eugene, and Sara Hess. "Monocle." Harvard Business School Case 113-024, May 2013. (Revised from original July 2012 version.)

  CiteView DetailsPurchase

  Related

• Other Unpublished Work | 2012

  Managerial Control of Business Press Coverage

  Eugene F. Soltes and David H. Solomon

  The business press plays a significant role in distributing firm news to investors. We investigate the extent to which managers can influence their firm's level of coverage in newswires and newspapers. We consider three choices under managerial control: press release timing, press wire service, and ease of firm access. We find evidence that issuing press releases during the day instead of the evening increases the probability of coverage in both newspapers and newswires. Nonetheless, the largest determinants of coverage are firm and news specific factors which lie outside managerial control. We also examine how media incentives affect coverage choices. We find that newspapers, but not newswires, are more likely to cover negative news which suggests that papers cover particular business events for reasons other than informativeness.

  Citation:

  Soltes, Eugene F., and David H. Solomon. "Managerial Control of Business Press Coverage." October 2012.

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