Chapter | Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook | 1995

Amidword: Anthropology, Metaphors, and Cognitive Peripheral Vision

by G. Zaltman

Keywords: Cognition and Thinking; Perception;

Citation:

Zaltman, G. "Amidword: Anthropology, Metaphors, and Cognitive Peripheral Vision." In Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, edited by J. F. Sherry Jr.. Thousand Oaks, CA: Sage Publications, 1995.